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Master the Media

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In a world of 24-hour news channels and social media, the opportunities to get your business or organisation coverage on television and radio are extensive. There is now more scope for expert comment and in-depth features as the news media works to stay relevant and engage its audience, while filling hours of airtime.

In our Media Training, we will teach you the best ways to share your story, how to answer those difficult questions and present yourself with confidence to capitalise on every opportunity. Our training includes:

  • What to do when the media call? Our sure-fire checklist to help you assess the opportunity, decide how to get the best from the opportunity and check some simple details.
  • What to expect We prepare you for live and pre-recorded interviews in front of a camera, a microphone and using video conferencing.
  • Making an impact By understanding the journalist and the world of media you can make sure their interview connects with the audience and delivers impact.
  • Rehearse and review We record practise sessions with you and analyse them together to show how you can improve your performance.
  • All about the message We will make sure you deliver your narrative using our clear guidance and framework for an interview.
  • Prepare for the worst Tips on how to handle tough questions.
  • Presentation support From how you look on video calls or on TV, to the way you present yourself, we will work with you to give you the most contemporary advice on looking your best.
  • Don’t forget about social media How you can get the most exposure by keeping social media in mind.

Today, when we think about the print media, we also include online news and social media channels. It is where many people get their information and presents a great opportunity for you to engage with your audience.

Our Print Interview Training gives you the techniques you need to get your point across in a concise andcredible way. We will look at:

  • The power of an edit Print journalists have much more flexibility to paraphrase your words. We look at focusing your message so only the key issues are covered.
  • Rehearse and review We record practise sessions with you and analyse them together to show how you can improve your performance.
  • All about the message We will make sure you focus on the main ideas you’ve prepared to ensure the final article is an accurate reflection of what you wanted to say.
  • Prepare for the worst Tips on how to handle those tough questions and get the interview back on track.

Every organisation should have a plan to proactively engage with the media to promote good news, but the best are prepared for the need to deal with the media because things have gone wrong.

Our Crisis Media Training takes the form of a ‘live’ event and we run through a scenario so you are prepared to deal with the media from start to finish. The training will include:

  • The Aftermath Getting a handle on the situation straight away and keeping control of the narrative.
  • Moving with the story Our guidance shows how a crisis can change and how you can prepare and plan to keep ownership of the story.
  • Rehearse and review We test out the theory with a variety of live and recorded interviews for print, online, radio and TV and then review them for feedback and analysis.
  • All about the message In a crisis the message is vital, but so is the tone and performance. We show how to deliver authority in your presentation that helps retain trust in your organisation.
  • Road map for social media How to deal with the pressures and immediacy of social media in a crisis.