Master the Media

Giving you the confidence to work with the media

Media interviews are opportunities to reach your audiences with style and confidence and land your message. But we understand it’s intimidating – challenging questions from journalists, being filmed, and the thought of an audience of watching or listening from home and on the move. The worry about saying something you shouldn’t and being on social media for all the wrong reasons. We understand why some businesses decide engaging with the media isn’t for them. But for business, it’s a chance to speak to the audiences that matter.

We have many years experience working in print, online, TV and radio journalism. Our media training will support you in dealing with journalists, handling questions and delivering your story.

Broadcast Media Training

In a world focussed on digital media, 24-hour news channels and social channels, it’s really important to communicate with your audience – there are lots of opportunities to do this if you are interviewed by journalists. There’s the chance to deliver expert comments or take part in in-depth features or give a quote about your business or organisation. The media wants to stay relevant and engaged with its audience and you can play a part in that and talk to your audience.

In our Broadcast Media Training Courses, we will teach you the best ways to share your story, how to answer those difficult questions and present yourself with confidence and style. This means you will capitalise on every opportunity. Our broadcast media and media interview training courses include:

What to do when the media call? Our checklist to help you assess the media appearance, decide how to get the best from the opportunity and check some simple details.
What to expect We prepare you for live and pre-recorded interviews with journalists and content creators. We’ll carry out interviews in front of a camera, a microphone and using video conferencing.
Making an impact By understanding the journalist and the world of media you can make sure their interview connects with the audience and delivers impact.
Rehearse and review We record practise interviews with you and analyse them together to show how to improve your performance.
Story telling We will help you develop and deliver your narrative using clear guidance and an easy to use framework for delivering the best possible interview.
Prepare for the worst Tips on how to handle challenging questions and stay on track .
Presentation support How to look as you want on video calls and TV and the best way to use your voice for impact. We will offer you contemporary advice on ensuring you feel fully confident.
Don’t forget about social media How you can get the exposure you want by making sure social media is in best used in your communications strategy.

Media Training

Print Interview Training

Today, content creation includes print media, online news channels and social media. It’s where the many people get their news and information and a great way for you to engage with your audience. But delivering your story without talking directly to an audience means delivering it through a media interview. We’ll help you deal with that opportunity.

Our Print Interview Training Courses give you the techniques you need to land your message in a concise and credible way. We will look at:

The power of an edit Print journalists have much more flexibility to paraphrase your words. We look at focusing your message so only the key issues are covered.
Rehearse and review We record practise sessions with you and analyse them to find the best quote. We’ll show you how to improve your performance.
All about the message We will make sure you focus on the main story you want to tell and don’t get diverted. That way the final article and content is an accurate reflection of what you wanted to say.
Prepare for the worst Tips on how to handle those tough questions and get the interview back on track.

Crisis Media Training

Every organisation should have a plan to proactively engage with the media to promote good news, but the best are prepared for dealing with the media when things go wrong. We can’t ignore the need to talk to audiences when something negative happens. Don’t let others fill that vacuum.

Our Crisis Media Training takes the form of a ‘live’ event and we run through a bad news scenario so you are prepared to deal with the media from start to finish. The crisis media training will include:

The Aftermath Getting a handle on the situation straight away and keeping control of the narrative.
Moving with the story Our guidance shows how a crisis can change and how you can prepare and plan to keep ownership of the story.
Rehearse and review We test out the theory with a variety of live and recorded interviews for print, online, radio and TV and then review them for feedback and analysis.
All about the message In a crisis the message is vital, but so is tone and performance. We show how to deliver authority and authenticity to retain trust in your organisation.
Road map for social media How to deal with the pressures and immediacy of social media during a crisis.

Learn More About Crisis Media Training

Contact us