Media Training

Our media training courses start at just £1995 and can be taken from your office, our office, or online to suit your needs.

Media training provides businesses with the tools to tell their story with style and confidence during media appearances. A compelling, skilfully prepared, and delivered interview will always find its role in the broader media landscape.

So, what is media training, and how can our course help you get ready for any opportunity? Our 1-2-1 and group training will help your spokespeople feel more confident and better equipped to tell a story while always keeping the audience and your key message in mind.

Understand the Benefits of Media Opportunities

We’ll help you or your team uncover the brilliant opportunities that media interviews offer for your brand or business.

Deal With Difficult Journalist Questions

We’ll help you and key spokespeople feel better equipped to deal with questions from journalists. Change the narrative and use the opportunity to reach customers, clients, and stakeholders in new ways.

Navigate the Digital Media Environment

Learn about social media’s positive and negative impacts and how to position and land your story for the best results.

Improve Your Language

We’ll help you improve the language you use online, helping you feel more comfortable when it comes to media appearances.

Tell Your Story

Our bespoke media training courses can help you create key messages and develop stories that engage a wider audience.

Grow Your Confidence

With media training, you or your team will feel better equipped to deal with the press with style, certainty, and confidence.
Enquire for Bespoke Media Training

For more information about our media training or to make a booking, please complete the form below. If you’d like to discuss your needs further, please call us on 0121 682 6223 or email us at info@cocomms.co.uk.





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    Bespoke Media Training Courses to Suit You

    Media Training Courses
    All our media training is bespoke and designed to exactly suit your needs. We have lots of ideas of how it might work but we want to hear from you and what you want! So get in touch with our friendly team by phone on 0121 682 6223 or fill in our contact form and we will get back to you. We’d love to hear how you hope to improve your media and communication skills.

    Media Training Overview

    We pride ourselves on two things at Coherent Comms – delivering contemporary media training and our supportive inclusive feedback. We know there are lots of media training companies out there, but our clients tell us that they continue to work with us because we listen. We don’t tell you what training you need or hark back to the old days. We take on board your communication needs and deliver bespoke training.
    Course Overview
    Course Content
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    Course Overview

    In this media training course, you will be practising with live issues and real situations. We will build upon any existing media experience, discuss your or your team’s perception of the media, and knuckle down who your target audience is before getting into specific skills, techniques, and lessons.

    Our course leaders will cover everything you need to know about being involved in media and digital content tailored to a 21st-century audience, including TV and radio.

    Expert media training courses

    If you’d like to book a call regarding any of our services or have a chat for free initial advice…

    The Modern Media:

    We explain how the modern media operates in a contemporary digital environment, the role social media plays in news gathering for large news organisations, how the digital landscape has changed everything for media organisations and the specific dynamic of your relationship with reporters. Then, we will look at your interview with a journalist and ‘how to deal with the questions’. This will focus on how to respond to a wide range of questions from various journalists, how to navigate the challenging moments, the different types of interviews that you might do and how to best exploit the opportunity you’ve got. We’ll then talk about performance – how to ensure that you feel confident to deliver the story which best reflects what you want to say. How to stay positive and how to channel your nerves.

    Techniques to Use Part 1:

    We deliver the preparation first – our specialised theory on high quality and effective communication techniques to create a strategic, audience focussed story. This focus is on ‘what to say’, it’s vital that you have a clear understanding of what it is you’re trying to land with audiences so you can engage with them. Doing an interview with a reporter is a media appearance – not audience engagement! It’s vital to understand the difference.

    Interview Scenarios:

    Our training reflects real life stories that you want to tell or issues you might be dealing with. All of our bespoke training means you’ll be interviewed about issues that matter to you. We’ll carry out research, as any journalist will do, to find out about your story. So this is an opportunity to create your narrative and plan your media interview.

    Exercise 1 – Live Interview:

    This is where our practical elements begin. We will simulate a live ‘on air’ radio interview, replicating a live conversation with a ‘radio presenter‘ about your story. We will ‘broadcast’ this and record it for later playback and feedback. Playback and analysis: After you’ve been live on air, we will listen back to the interviews and ask, were you able to hold onto your message and deliver to the audience or were you being bounced from one issue to another by the presenter? We’ll support you as you develop your skills by offering supportive, inclusive and useful feedback.

    Techniques to Use Part 2:

    Now we go onto delivering a ‘sound bite’, we will look at how you can become skilled at responding when your audience is not listening to you live on air, and you might be asked to deliver a quote. We’ll discuss additional techniques to help you, our journalism insider skills, tips and guidance to demonstrate the discipline needed to deliver the right sound bite and quote.

    Exercise 2:

    Now, we’ll ask you to deliver a sound bite to camera. Interviews take place, one at a time, on camera. This will be the opportunity to deliver the quote you are confident will illustrate your position. We’ll also show you some techniques for television appearances so you feel confident you know what to expect.

    Playback and Analysis Part 2:

    We watch and listen back to the interviews, were you able to hold onto your message and deliver your vision to the audience in a short soundbite?

    Conclusion:

    We will fully support any questions you have and offer a considered reflection. Coherent Comms considers training delivery just the start of our relationship with you. After the training, we‘ll upload the recordings of the interviews you did for you to watch again. We also send bespoke course notes and access to our suite of ‘how to‘ films. We are always on the end of the phone on 0121 682 6223 should you want another practice before a media interview!

    Expert media training courses
    Liz Goddard

    Liz Goddard

    Director

    Liz is a director and founding partner of CoComms. She is a highly effective communications coach who delivers business training for a wide range of public & private sector organisations both in the UK and abroad. Liz has more than 20 years’ experience as a senior journalist and people manager at the BBC in national news and political programming – having started her career on newspapers. She is a member of the CIPR, qualified in coaching by the University of Warwick – and recognised with a qualification from the Chartered Institute of Marketing. She’s studying International Politics in her spare time.

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    CoComms have superb media trainers who really know what they’re talking about. They have a straightforward approach to the theory which makes it simple to execute in practice.

    Owen Johns, Global Corporate Affairs Manager, pladis

    Why Choose CoComms?

    At CoComms, we deliver media training that reflects real-world media encounters. We will help you understand digital media in its entirety and what that means for you and your team. With our training, you will be able to identify the difference between simply making a media appearance and using one to your advantage to connect with your target audience.
    Positive Training Environment
    High quality service
    Training in UK and Europe
    Bespoke Service

    Positive training environment

    We will always champion a positive training environment for our learners. Our courses are about growing your skills and confidence, and we’ll never tell you about media horror stories for the sake of it. We will provide you with easy-to-use techniques to help you deliver your message long after your training is finished.

    If you’d like to book a call regarding any of our services or have a chat for free initial advice and guidance please call us: Call: 0121 312 3600 or send us an email Email: info@cocomms.co.uk

    High quality service

    From the start, we’ll work with you to build a bespoke media training course that meets your requirements. With our industry-leading course leaders by your side, you’ll leave our course feeling confident, self-assured, and ready to handle any media opportunity with ease.

    If you’d like to book a call regarding any of our services or have a chat for free initial advice and guidance please call us: Call: 0121 312 3600 or send us an email Email: info@cocomms.co.uk

    Training in UK and Europe

    At Coherent Comms, our team travels around the UK and Europe delivering our training courses. As an inclusive organisation, we recognise that individuals have diverse learning styles and actively accommodate these. We take pride in providing a safe space environment during our training sessions where participants can enhance their skills and confidence.

    If you’d like to book a call regarding any of our services or have a chat for free initial advice and guidance please call us: Call: 0121 312 3600 or send us an email Email: info@cocomms.co.uk

    Training for all individuals

    We recognise that delivering media interviews can be challenging — especially for those speaking in their second or third language, from a different cultural background, or neurodiverse individuals. At CoComms, we believe everyone can confidently communicate with the media, regardless of background or learning style.

    If you’d like to book a call regarding our media training course or require further advice and guidance, please call us on 0121 682 6223 or send us an email at info@cocomms.co.uk

    If you’d like to book a call regarding any of our services or have a chat for free initial advice and guidance please call us: Call: 0121 312 3600 or send us an email Email: info@cocomms.co.uk

    Communications & Media Training Courses UK

    We know that wider communication encourages engagement and creates relevancy and influence. Coherent Comms Ltd supports any organisation’s communications plans by delivering media training courses to develop skills and grow confidence. Our media training is based on many years of media reporting and production at the highest level, a deep understanding of what the audience need and more than a decade of experience delivering training to organisations around the UK and Europe.

We work to equip all delegates with the skills to elevate their story telling, engage in wider business and societal conversations, contribute to topical and challenging issues and land their strategic message. Ready for you or your business to improve your media skills?

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    Media Training UK

    At CoComms, we deliver training at our facilities in Birmingham and London or at your location, and we bring our technical equipment and cameras with us. You can have a half day training session for up to 4 people or full day training for a larger group. We also deliver training online for small groups which can be useful when teams are spread around the country. Get in touch with our team today on 0121 312 3600 to find the right solution for you.

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