21st March 2018

Hello darkness my old friend

Believe it or not, virtually no one listens to you when you’re being interviewed. It makes no difference whether you are erudite, stimulating, controversial, profound, profane or even offensive, your […]
11th December 2017

May’s weakness is her inability to show weakness

In his new book ‘Things Can Only Get Worse’, John O’Farrell – the Labour activist and comedy writer – recounts standing against Theresa May at the 2001 election in Maidenhead. […]
23rd October 2017

Media interview tips: a peep at your two voices

If someone asks you in a bar what you’d like to drink, most people don’t struggle to come up with an answer.  Straightaway, with no prevarication, with little cognitive sifting, […]
30th August 2017
William 'Lord' Hague, Former Tory leader and Foreign Secretary

Hague far from vague trumps May

Don’t tell anyone – but those involved in the daily art of communication and helping others improve the stories they tell in the media – have always secretly liked William […]
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